Jason Steele Director of Explico, S.A.

Jason Steele is the director of Explico, where he develops market research, analytics platforms and business intelligence ecosystems that guide decision making based on deep consumer knowledge. In a world where there are more and more information sources, Explico designs tools and analysis disciplines tailored to each decision maker, prioritizing the robustness, relevance and applicability of the data generated. From Guatemala, he works actively with companies and organizations in projects of a commercial and social nature at a regional level.