Financial Cultivation Advisor
César believes that just as a medical diagnosis analyzes the patient's health, the financial area can diagnose the business's health. From there, he finds it very satisfying to provide solutions to entrepreneurs to contribute to their businesses' profitability and, therefore, to the creation of value, an indispensable premise for a company to grow and develop as a living organism.
César has more than 14 years of experience in companies' financial and tax areas in the financial sector, manufacturing industries, and mass food consumption. He is a CPA from San Carlos de Guatemala University. He has a Master's degree in Finance from Mariano Galvez University and an MBA from Cadiz University in Spain.
He is currently the Digital and Financial Director at LUUM, Alterna's commercial arm for impact exports. Outside the office, Cesar loves breathing fresh air and living with nature. He enjoys eco-tourism, camping, tree planting, and gardening.
What inspires him?
He is inspired by continuous learning, driven by his curiosity to understand things' logical workings, from a programming language to social dynamics.
He loves to disassemble and assemble electronic devices, repair them, or only be sure of how they work.