Senior Cultivation Advisor In Alterna, Alejandro works as an entrepreneur in residence, supporting other entrepreneurs in their journey in the commercial area. He is co-founder and director of LUUM, a company that connects local and exceptional products with the largest markets in the world. He is passionate about creating brands and products that positively impact their environment, and that generate a change in the state of consciousness of its users. At LUUM, he co-created the MEEMA brand of sustainable textiles for the home; is the founder of BAOBAB, a brand of natural personal care products; and has worked with several companies in the process of developing their brands and commercial expansion. Alejandro is a member of the Board of Directors of Sistema B América Central, and of the System of Orchestras of Guatemala. Alejandro studied Economics and Literature at the University of Texas at Austin.
What inspires him? To see a concert, read a good book, swim in the sea, and his children Gabriela and Benjamín.
Fun Fact In 2017 he organized a concert with a friend of the first symphony of the composer Joaquín Orellana in Athens, Greece, during the Documenta art festival, with more than 200 musicians on stage.