Marketing and Communications Coordinator
Because of the very nature of his job, Fabricio interacts with every one of Alterna´s areas and tries to leave his personal dynamic, passionate, and organized touch in his work. To be in Alterna, at social innovation´s edge, has posed him an interesting challenge that he has solved with the inspiration that comes from having a job with a social transformation orientation. He has a degree in marketing and advertising from Rafael Landívar University and several seminars in corporate values and consumer brands management from the Pontificia de Comillas University in Spain. Fabricio worked in one of the world´s largest consumer goods multinationals as part of its corporate communications team, helping to implement the company´s sustainability plan. Outside the office, Fabricio dedicates his time to collecting moments with family and friends. He enjoys everything, from a cup of coffee and good conversation, to dancing the night away; from a classical music concert to an afternoon full of Guatemalan folk dances. His collection of moments is eclectic.
What inspires him?
Everything related to esthetics, color, and form, like architecture, design, and music.
He is considered by his friends as a tourist guide because of his vast knowledge of Guatemalan history.