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Claudia Armas

Marketing and Communications Manager
Claudia designs and implements strategies to express in a functional, dynamic, friendly, inspiring way, Alterna´s spirit, media, and impact, according to its multiple audiences. Claudia studied advertising and marketing at Rafael Landívar University and has a professional career that spans over media, marketing agencies, and consulting in branding/identity, working for leading businesses in the region and the world. With more than 25 years of experience in different fields, Claudia leads Alterna´s communications team with creative sharpness, in able to express the organization at unexpected levels. Outside the office, Claudia composes music: she is a singer/songwriter and has an album called Motagua with 13 songs of her own; she has an online handmade accessories store; writes for various blogs and media about everyday life, art, and culture, and is an apologetic Twitter user.

What inspires her?
Curiosity and the thousand doors it opens. People who embrace their true nature and express it masterfully.

Curious Fact
Claudia reads the Tarot.
Claudia Armas

Claudia Armas

Marketing and Communications Manager
Claudia designs and implements strategies to express in a functional, dynamic, friendly, inspiring way, Alterna´s spirit, media, and impact, according to its multiple audiences. Claudia studied advertising and marketing at Rafael Landívar University and has a professional career that spans over media, marketing agencies, and consulting in branding/identity, working for leading businesses in the region and the world. With more than 25 years of experience in different fields, Claudia leads Alterna´s communications team with creative sharpness, in able to express the organization at unexpected levels. Outside the office, Claudia composes music: she is a singer/songwriter and has an album called Motagua with 13 songs of her own; she has an online handmade accessories store; writes for various blogs and media about everyday life, art, and culture, and is an apologetic Twitter user.

What inspires her?
Curiosity and the thousand doors it opens. People who embrace their true nature and express it masterfully.

Curious Fact
Claudia reads the Tarot.