Santiago Arroyo Santiago Arroyo is a Mexican serial entrepreneur. He is currently the co-founder and CEO of Don’t Worry, a company that is revolutionizing the world of healthy snacks, helping to take care of the health of millions of people and meet the great demand for nutritious products. In 2015 Don’t Worry was selected to be part of Endeavor Mexico, a global network that selects those enterprises that have the capacity to transform the economy, boost job creation and inspire future generations. Santiago is an entrepreneur passionate about social innovation. Its main mission is to participate in projects or organizations that can generate a high impact on society. He previously worked at L'Oreal and successfully created his first venture in the advertising industry. He graduated in Business Administration at the Technological Institute of Mexico.